The #RealEstate principal that explains how and why people are incentive based.
In a downturn real estate market the fight for listing opportunities is about as vicious as last nights Senators - Rangers game. Real estate professionals are literally clawing for opportunities to make sales in a business where 20% of licensees make 80% of the money. In this type of situation it is clear that most professionals concern involves their own wallets. Thus, the conflict of interest arises as to how a listing agent works with the seller.
When representing the buyer, the conflict of interest is not there. Simply put, it is in your best interest as a professional to take care of your client and get them a the home they want for the lowest possible price. You do right by the buyer by actually aligning their interests with yours. You get them the house they want, at the best price, in an appropriate time frame.
It doesn’t cost money in advertising or marketing to represent the buyer and it is a very ethical way to practice the business of real estate. By aligning your interests with the clients you, in doing so, pick up referrals from a job well done. Have some fun with it and bring unparalleled effort and enthusiasm. Remember people want to work with someone they enjoy being around and they know has their best interest at heart.