How bout this?  An article on Generation-Y, by a Gen-Y’er.  Generation Y isn’t concerned with how you’re going to market to us or how the Baby-boomers and Generation X can connect.  We are concerned with innovation and entertainment.

The days of classic business practices are becoming old, along with their CEO’s.  While those of us in Generation Y are succeeding based on the basic and essential lessons taught to us by those who have come before us, like ethics, due care, and professionalism, we are immeasurably bored by a repetitive and underutilized workday.  

I myself personally remember thinking when I was a youngster that one day, when I’m no longer stuck making pizzas in the back of Panera Bread Company, I would be able to use my creativity and entrepreneurial spirit to grow and make my mark on the world.  Well I’m here to tell you and express that the opportunity is there; it just won’t be served to you on a platter. 

Getting the job you want today is about going out and getting it.  Separating yourself from the rest of the dull and monotonous job seekers by sending the exact same, pathetically altered, cover letter out to 300 different companies just won’t cut it.  If you aren’t getting hired, like what seems to be 70% of your college friends, go out and create your ideal career.  Start a blog, build yourself a social network, and develop brand recognition. 

Sure you won’t be paid at first, but a wise man once said to me that you don’t realize money when you prospect, but it is surely when you make it.  That message applies to sales as much as it does to anyone that wants their ideal career.  The incredibly successful members of Generation Y have already gone out and done this and that is why they have efficacious brands and companies.  For example, look at Red Frog Events, based in Chicago.  Their whole company was formed around one great concept, believing in their product, and revolutionary creativity and company culture.  I highly recommend you check out the work they have been doing if you want an inspiring and creative first job out of college.  You will be hard-pressed to find a more cohesive company culture.

If you just aren’t getting the concept on how to revolutionize yourself and really build brand equity then I have an absolute must read for you.  It is called Crush It! By Gary Vaynerchuck.  The book expounds on just how to, no pun intended, crush it in social media and build brand equity.  This experience is a process; not a quick one.  It is a daily effort to create the career that you want out of your passion!  I would certainly consider myself a Vayniack and presently can’t get enough of an eventful workday since this stimulating read.

To the older generations that may check this article for insight…we don’t need to be wowed, we need to feel entertained and recognized.  For instance, one of the most successful advertisements I have seen in the last 3 years is the concept commercial created by dollarshaveclub.com that seamlessly blends humor with a quality product.  The brand recognition realized in Gen Y consumers from that commercial is nearly incalculable. 

Sure our generation is closely tied to social media outlets and the Internet in general.  But was Generation X not leaps and bounds more technological than the Baby Boomers?  When was the last time you asked your grandma if she knew what twitter was or what she thinks of the ever-increasing move of television to the Internet?  At least your father would be able to have a semi-cognizant conversation with you.  You would be more likely to have a coherent conversation with Grandma about how many times Ryan Howard strikes out.

Generation Y is the startup generation, evermore infatuated by the entrepreneurial success we witnessed in the sporadic parent.  No longer does Generation Y feel that a path up a corporate ladder is the key that will help us realize the classic folklore ‘American Dream’ of the early 1900’s.  We want to be inspired, feel like we belong, and create a new and innovative path.

So my final message is this.  If you are a boss with a young buck that is bursting at the seams with enthusiasm, give them a stimulating project and give them free reign.  If you are a fellow Generation Y soul, wondering when a good time to get started on your passion is, I have but one answer for you: Now.

-Responses welcomed.  Follow @THE_BuyersAgent on Twitter.